02 Dec 2025 I made a podcast ad. (Yes … me.)
Last Wednesday, my friend Nora and I were walking past Radio City Music Hall when she broke into an impromptu Rockettes masterclass.
She rattled off a few facts:
• Founded in St. Louis
• Equal pay for every dancer
• Microphones stitched right into their shoes
All courtesy of the Stuff You Should Know podcast. And while none of us exactly need this information, I now feel prepared to compete on Jeopardy — but only if “Rockettes Trivia” is the category.
Then at Thanksgiving dinner, podcasts came up again. We talked about who listens to what — news, culture, education, business, and plenty of true crime. That turned into a whole side conversation about the first season of Serial. More than one of us grabbed our phones to confirm that yes, Adnan Syed is finally home.
So where am I going with this?
Friday morning rolls around and I’m at my desk, still digesting the turkey and everyone’s podcast opinions, when it hits me. I listen to podcasts every day when I walk Bucky and Bear, but somehow I’d never noticed that literally everyone else does too. And that got me wondering:
Could a small business like ours actually advertise on these types of podcasts — not nationwide, but locally?
Well, thanks to a Google deep dive, it turns out… yes.
We can.
So before the day was done, I signed up on a podcast advertising platform and recorded a 30-second ad. And just like that, the Maid Brigade podcast ad was born.
Fast forward to today: Maid Brigade is now advertising on podcasts.
In just a few days, my little Maid Brigade podcast ad has played to more than 4,000 people right in the towns where we clean. And on average, they’ve each heard it almost three times. Wild.
If you want to hear the ad itself, fair warning: this is not a professional ad. I recorded it as a voice memo behind my marketing company’s back. They say they’ve forgiven me and will help with the next round so it sounds a bit more polished.
👉 Maid Brigade’s first podcast ad
Now I’m very curious.
Do you listen to podcasts?
Do you tune in to the ads, or skip with Olympic-level reflexes?
Have you ever discovered a company through a podcast?
And when you listened to mine, were you able to ignore the dead air and the little swallow noises (or whatever that sound is called)? Apparently, my vocal cords panic under pressure.
I’ll keep you posted on how this little marketing experiment goes. For now, it’s fun to try something new — and imagine someone out there hearing the Maid Brigade podcast ad and thinking, “Ooh! A clean house sounds like a great idea!”
And if you hear the ad on an actual podcast, please please let me know!
Cheerfully (and with a little first-time-podcast-ad energy),
